The PGS Adelaide facility is one of Australia’s premier pharmaceutical manufacturing sites and most recently underwent a US $21 million upgrade. The team at Pfizer wanted to showcase the facility while attending expos and trade shows around the world. They also wanted viewers to explore the facility at their own leisure.

Rapturous Media made all this possible by producing two 6K 360° VR Videos, both of which take the viewer on a tour of the facility. The first is a short (4 min) clip that summarises the facility’s features, the second is a longer (12 min) clip that details the manufacturing process.

We also produced a 360° VR Tour, allowing the viewer to take control of the story and explore the facility at their own pace, and a series of 20K high resolution 360° photos, giving the viewer the chance to explore the finer details of the facility and its equipment. Additionally, information snippets throughout the tour allow the viewer to learn about the various machines that are used daily at Pfizer.

With VR headsets, we demonstrated both 360° movies and the 360° tour at trade shows around the world with great success.

Important to note is that this content is used internally and is not available online.