When property development giant, Mirvac, purchased 22 hectares of industrial land at Eastern Creek, they needed a partner to help them market it as “the pinnacle of industrial business parks”. The $55 million land is at the nexus of the M4 and M7 motorways, so it’s geographically central to the greater Sydney metropolitan area, not to mention being half way between Brisbane and Melbourne.

Mirvac knew that conventional video wasn’t up to the job. Instead, they needed something interactive that would reinforce the benefits of the central location by creating a spatial piece of marketing, not just a visual piece. Enter Rapturous Media…

We produced a high resolution 360 degree aerial interactive image with a custom interface, featuring placeholders and hotspots to communicate the highlights of the site. Importantly, the interactivity reinforces the geographic benefits of the site because prospective buyers can ‘play’ with the image. Instead of just seeing that the Mirvac site is central to everything, they can feel it, much as they could if they were standing at the location itself or flying over it.