Nespresso

After the success of their ‘What else?’ television campaign, Nespresso wanted something equally engaging for their social media. Something that would convey the prestige and allure of the Nespresso product and brand, and enable prospective customers to feel a part of it.

We produced five standalone interactive experiences capturing Nespresso Club members enjoying their ‘What else?’ moment. These experiences employed high resolution, 360-degree photography with ambient sound and voice-over, as well as gyroscopic control allowing users to navigate simply by tilting their mobile device.

The interactive pieces were targeted specifically at Nespresso’s five million plus Facebook page fans, and the 360-degree interactive images opened directly within the Facebook timeline.

Importantly, one of the experiences in this project had a very tight deadline; we delivered it within two hours, including capturing the high resolution images and recording sound and voice-over.