Vivid Sydney

Client

logo-dnsw
  • Client: Destination NSW
  • Industry: Travel & Tourism, Exhibitions & Events
  • Website: www.sydney.com, www.vividsydney.com, www.visitnsw.com, www.destinationnsw.com.au
  • About client: Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.
    Vivid Sydney is a unique annual event of light, music and ideas with almost 1,5 million people attended the festival in 2014.

Project

Project summary

Vivid Sydney is a unique annual event of light, music and ideas. It features a mesmerising public exhibition of outdoor lighting sculptures, a cutting-edge contemporary music program and the spectacular illumination of Sydney’s iconic architecture including the sails of Sydney Opera House.

To promote the annual event, Destination NSW wanted a stunning interactive virtual tour. They believed this was the only way to do it justice. Having created interactive tours for the event the previous three years running, Rapturous Media was again selected to showcase Vivid Sydney. Our virtual tour used video, animations and audio to capture the event’s spectacular video projections on the Sydney Opera House and the Museum of Contemporary Art, as well as the city’s elegant, light-filled nightscape.

It’s been a great pleasure to be part of the event and to give people around the world a window into the Vivid Sydney experience.

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